Amazon - Nike Air
Film Direction, Creative Direction
To promote the Brazilian release of the film Air on the Amazon Prime streaming platform, we faithfully recreated scenes from the original film, but instead of Matt Damon, we brought none other than Naldo, known for his outlandish lies, his random appearances, and his passion for sneakers and the Nike brand. The film was a huge success, demand for the film skyrocketed, and the campaign even became a final project at communication colleges.