Youtube - Get The Facts
Creative Direction
The Covid Pandemic brought a lot of misinformation and myths about the vaccine, some of it spread by youTube users on the platform itself. A serious matter the brand needed to act upon quickly, positioning itself as a trustful source of information. Fortunately enough, we could count on the expertise of authoritative creators that were already producing quality content on the platform. In this Case, Drauzio Varela, Writer and Brazil's most famous doctor.