Ford - Train of Life
"The train of life" is a popular metaphor for the journey of human existence, with its various stages, encounters, and departures. The metaphor compares life to a train journey, with each person boarding and disembarking at different moments, representing births, deaths, and life changes. For the launch of the New Ka, one of Brazil's most beloved cars, we used this metaphor to demonstrate that the car, whether hatchback or sedan, fits exactly into the moment in life the consumer is experiencing.