Fiat - Rearview Film Festival

The Fiat Freemont was the first Fiat car to come with a rearview camera. But unfortunately, all the rest of the competition already had this feature in their cars. So, how to capture the public's attention? By making an invitation to Brazilian film companies to make short films using the car's rearview camera as a point of view. The theme and script? Completely free. The films ranged from surrealism to sitcoms and even slasher themes.