Nike - Vai na Brasileiragem
Art Direction
2018 World Cup. The Brazilian national team, discredited since its embarrassing defeat in the previous World Cup, needed a boost. It was time to remember what makes Brazilian football different from all other teams in the world. An ode to reclaiming its origins, the campaign featured footage in Paris, the entire Brazilian national team, several easter eggs, special cameos and a special tribute to Nike's iconic airport film.