Nike - Phillipe Coutinho
Art Direction
Phillipe Coutinho doesn’t like to talk about himself. He believes that his game speaks for him. So we’ve created a logo and a brand identity that uses his game to speak for himself. The letters “P” and “C” became quotation marks, which has been applied over his plays. We have also created a deconstructed typography that cannot be read. After all, for Coutinho, the words don’t matter.