WhatsApp - Private Sessions I
Creative Direction, Film Direction
WhatsApp Private Sessions is a platform that promotes artistic projects that require privacy and security. The first edition told the beautiful story of the interaction between Flor and Gilberto Gil. Flor, 16, living alone in New York, was joined by her grandfather, who, even thousands of miles away, was present during the production of her first album. In addition to the film, an activation at Arcos da Lapa stole the show, demonstrating the multiple layers of protection WhatsApp offers during the young singer's first solo, private concert.