Google - Ancestral Rescue
Creative Direction, Research
As part of our campaign for Black Consciousness, we brought together three of Brazil’s most powerful voices — Criolo, Mano Brown, and Sueli Carneiro — for a deeply resonant conversation on self-recognition, empowerment, and the enduring strength of Black heritage. This unprecedented encounter wasn’t just a debate — it was an exchange of lived experiences, cultural memory, and radical truth. Together, they explored what it means to recognize oneself in a country that so often refuses to reflect your image back with dignity, and how ancestral strength becomes a force for transformation, resistance, and pride.